Tell the street you are open.

How to plan it.

Opening week traffic comes from people who already pass your door and from the streets immediately around it. Print is unusually effective here because the audience is geographic, which is the one thing digital targeting handles worst and a door hanger handles perfectly.

Movement catches the eye, which is why feather flags outperform a flat sign at the kerb. Put the banner where someone waiting at a light will see it, and keep the message to your name, what you sell and the word open.

Mail and door hangers should carry one specific reason to come in this week. An opening offer with an end date converts better than a general announcement, because it answers the question of why today.

Before you order.

• Check local rules on pavement signs, flags and banner placement before ordering
• Give the offer a clear end date
• Deliver door hangers the weekend before opening, not on the day
• Keep the banner legible at speed: name, category, open