A van that finds you work.

How to plan it.

A working vehicle is parked in front of a customer’s house for hours at a time, in the exact neighbourhood you want more work in. It is the highest value advertising space most small trades already own and leave blank.

Keep it to three things: what you do, your phone number, and your name. Phone numbers should be the largest element after the trade, because someone reading at a junction has a few seconds and no way to search.

Magnets suit anyone who wants the vehicle unmarked at weekends or who leases. Decals look better and last longer but are a commitment. Both need a flat panel, so check your door for curves, trim and recessed handles first.

Before you order.

• Measure the flat area of the door, avoiding curves, trim and handles
• Make the phone number the second largest element
• Remove and dry magnets periodically to protect the paintwork
• Check whether a lease agreement allows adhesive graphics