Bakery business cards: kraft designs, wording and order tips

Storefront bakeries and home bakers need different cards

A storefront bakery card works like a small ad for the shop: address, hours, a signature item and a reason to come back. It gets tucked into boxes and handed across the counter hundreds of times a week. A home baker's card works more like a custom order form. It travels with birthday cakes and cookie boxes to parties full of potential customers, and its job is to start a conversation about the next order.

Decide which you are before designing. If you run a storefront and also take custom cake orders, print two cards: a counter card with hours and address, and an order card with lead times and an inquiry link.

Cottage food rules and what your card can say

Home bakers in most states operate under cottage food laws, which allow certain low risk foods to be made at home and sold directly to consumers. These laws mainly govern product labels, but your card should never contradict them.

Texas is a good example of how specific the rules are. Since September 1, 2025, Texas cottage food labels must carry the statement THIS PRODUCT WAS PRODUCED IN A PRIVATE RESIDENCE THAT IS NOT SUBJECT TO GOVERNMENTAL LICENSING OR INSPECTION, along with the operation name, the product name and major allergens. Texas bakers can also register with the state health department for a unique identification number to print on labels instead of a home address. Other states have their own wording and limits, so check your state's current rules.

For your card, that means three things. Do not print licensed kitchen, inspected kitchen or commercial kitchen unless it is true. Do not print your full home address; a pickup area, such as Pickup in north Austin, address sent with your order confirmation, is safer and keeps you private. And if your state limits how you sell, such as requiring personal delivery, avoid wording like We ship nationwide.

A custom order back

Home bakers and cake studios can turn the back into a simple order record, filled in when a customer places an order at a market table or picks up a box.

Underneath, print your lead time in one line: Custom cakes need 2 weeks notice, cookie orders 1 week. That single sentence prevents most last minute requests you would have to turn down.

Kraft stock, boxes and inserts

Kraft business cards look like they belong in a bakery. The warm brown sheet matches kraft boxes, bags and twine, and it accepts a pen for order notes. Print in a dark ink such as chocolate brown, deep red or black; light colors sink into kraft and lose contrast. White ink on kraft is striking for a logo, but keep contact details in dark ink for legibility.

Never place a card directly on food. Tuck it into the box lid, tie it to the outside with twine or seal the box with a business card sticker that carries your logo and handle. For boxes that go to events, a slightly larger packaging insert card has room for storage tips such as Best enjoyed within 3 days, and your reorder link. Our guide to sticker sizes for jars and boxes helps you pick a seal size that fits your boxes.

Allergens on cards and labels

Bakeries work with several of the nine major food allergens recognized under federal law every day: wheat, milk, eggs, tree nuts, peanuts, soy and sesame among them. Allergen details belong on product labels and in conversation, not only on a card, but a single line on the card builds trust: Our kitchen uses wheat, milk, eggs, tree nuts and sesame. If you offer gluten free or nut free items, say how they are made rather than implying they are free of cross contact, unless you have a separate process to support that claim.

Design that tastes like your bakery

Let your signature item lead. A hand drawn croissant, a sprinkle pattern or a line illustration of your storefront says more than a stock cupcake icon. Match fonts and colors to your boxes and signage. Rounded corners suit soft, playful brands; square corners suit a rustic sourdough bakery. Keep the front to name, one line about what you bake and a handle, and use the back for everything else.

Wording example for a bakery card

• Crumb and Honey Bakehouse
• Custom cakes, sourdough and seasonal cookies
• Pickup in north Austin, address sent with your order confirmation
• Order at crumbandhoney.com
• @crumbandhoneybakes
• Text 512.555.0158
• Our kitchen uses wheat, milk, eggs, tree nuts and sesame

Back: Order for, pickup date and time, flavor and filling, servings, deposit paid, and Custom cakes need 2 weeks notice.

Get the free Business Card Launch Kit

The Business Card Launch Kit includes a printable 3.5 × 2 in spec sheet with bleed and safe area, a wording worksheet for your order and pickup lines, a proof checklist and a quantity planner tied to boxes sold per week.

Bakery card checklist

• Decide between a counter card, an order card or both.
• Check your state's current cottage food rules before printing.
• Never imply licensing or inspection you do not have.
• Replace a home address with a pickup area.
• Print lead times and an order record on the back.
• Choose kraft with dark ink, and keep cards off the food.
• Add a plain allergen line.
• Match the card to your boxes, stickers and signage.