voqado
Cart

THE PRINT LAB · FREE REFERENCES

Know your edges.

Trim, bleed, and safe area for the five formats people ask about most. The business card and postcard sheets draw every number from the profile that prints them. Flyers, posters and vinyl banners have no published profile yet, so their notes are on this page and state no size we have not confirmed.

01 / 3.5 × 2 IN

Business card

Trim 3.5 × 2 in · Bleed 3.61 × 2.11 in

Open the sheet02 / 6 × 4 IN

Postcard

Trim 6 × 4 in · Bleed 6.25 × 4.25 in

Open the sheet03 / 8.5 × 11 IN

Flyer

Sizes confirmed on the production template

Read the notes04 / 12 × 18 IN

Poster

Sizes confirmed on the production template

Read the notes05 / 36 × 24 IN

Vinyl banner

Sizes confirmed on the production template

Read the notes

8.5 × 11 IN · NO PUBLISHED PROFILE YET

Flyer notes.

A flyer competes with everything else on the board. Big headline, one date, one place, and a reason to keep it.

No trim, bleed or safe area is stated here, because no published print profile backs one for flyers. Build the file on the production template for the size you order. Keep essential copy 0.25 in inside the trim edge. Headlines can bleed for drama.

  1. Design the top third first. That is what shows above the fold on a crowded board.
  2. One flyer, one ask. A second call to action halves the first.
  3. Photographs need 300 PPI at print size. A web image stretched to 8.5 × 11 in will look soft.
Shop FlyersRead the guide: What is bleed in printing? Trim, bleed and safe area explained

12 × 18 IN · NO PUBLISHED PROFILE YET

Poster notes.

Posters are read from across the room first and up close second. Plan for both distances: a headline that lands at ten feet, details that reward two feet.

No trim, bleed or safe area is stated here, because no published print profile backs one for custom posters. Build the file on the production template for the size you order. Keep essential copy 0.25 in inside the trim edge. Let art bleed freely.

  1. Test the headline at 10 percent zoom on screen. If it is unreadable there, it is unreadable across the room.
  2. Mounting and framing eat edges. The safe area is not optional for framed posters.
  3. Dark, full bleed backgrounds show every scuff. Handle proofs by the edges.
Shop Custom postersRead the guide: Poster sizes: standard dimensions and how to choose one

36 × 24 IN · NO PUBLISHED PROFILE YET

Vinyl banner notes.

Banners are read while moving. Seven words or fewer on the main line, letters tall enough to read at speed, and grommet zones kept clear.

No trim, bleed or safe area is stated here, because no published print profile backs one for vinyl banners. Build the file on the production template for the size you order. Keep text and logos 0.5 in inside the trim edge so grommets never punch through copy.

  1. Hem and grommets take about an inch. The safe area already accounts for them.
  2. Wind load matters outdoors. Ask about mesh vinyl or wind slits for exposed spots.
  3. Photographs at banner scale need 150 PPI at final size at minimum. Vector art has no such limit.
Shop Vinyl bannersRead the guide: What is bleed in printing? Trim, bleed and safe area explained