PRINT FOR BAND MERCH

The merch table pays for the tour.

Print band t shirts, die cut stickers, hoodies, show tickets and gig posters for gigs, tours and release nights, with the sizes that suit each.

How to plan it.

A merch table works on price ladder logic. A cheap sticker gets someone to stop and reach for a wallet, a shirt is the decision they came ready to make, and a hoodie is the one fan in twenty who wants the expensive thing. Missing the bottom rung costs you the whole ladder.

Design for a dark room. Fine lines and low contrast that look good on a screen disappear on a black shirt under stage lighting. One bold mark beats a detailed illustration almost every time.

Order sizes based on who actually comes to your shows, not an even spread. Most bands run out of medium and large first and finish a tour holding extra small.

Die cut stickers come in seven sizes from 2 × 2 in to 5 × 5 in, where the size is the longest side whatever the shape. A 3 × 3 in sticker fits a laptop lid, a guitar case or a water bottle, which is where fans put them. Choose holographic or clear plastic for something people keep, and white paper for the sticker you give away free with every shirt.

Shirts are 100 percent cotton crew necks in sizes S to 3XL, in seventeen colors. White is the starting price and a colored shirt costs more, so price the table from the color you actually order. Hoodies are a 50 percent cotton fleece at 7.8 oz per square yard and run from S to 5XL, which covers the fans a shirt range leaves out.

Tickets come in 2 × 6 in or 3.74 × 8.27 in on 14 pt stock, with optional perforation for a tear off stub. The stub is your door count at the end of the night. A gig poster at 11 × 17 in fits most venue notice boards; 18 × 24 in suits a window or the wall behind the merch table.

The kit, sized.

Sizes and minimums come from each product’s specs. Quantities are a starting point for planning, not a pack size.

Band merch kit
PieceSizeHow manyWhy
Die cut sticker singles3 × 3 in, holographic or white plasticThe largest run on the table (orders from 100)The entry price item that starts most sales.
Custom T-shirtsS to 3XL, skewed to M and LPer show attendance, not an even spreadThe purchase most fans came for.
Hoodies and sweatshirtsS to 5XLA short runThe top rung, and the sizes a shirt range misses.
Event tickets2 × 6 in with perforated stubVenue capacity plus sparesThe stub gives you a door count.
Custom posters11 × 17 inOne per venue board, plus a few to sell signedFits a standard notice board.

What to print.

Browse every product

Before you order.

  • Print stickers as the entry price item, not an afterthought
  • Test the artwork on the actual garment color before the run
  • Skew the size mix toward medium and large
  • Take cash and card, because the merch table is where sales are lost
  • Price shirts from the color you order, since white is the starting price
See every occasion