PRINT FOR PRODUCT LABELS

The label is the packaging.

Compare roll labels, label sheets, die cut roll labels, and packaging labels for small batch products, jars, bottles, and boxes.

How to plan it.

For most small producers the label is the entire packaging design, applied to a jar or bottle someone else made. That puts a lot of weight on getting the shape, the surface and the adhesive right, rather than just the artwork.

Rolls suit volume and anything applied by machine. Sheets suit short runs and hand application, and they are far more forgiving while you are still changing the design every few batches. Die cut rolls sit between the two when the shape itself is part of the identity.

Adhesive is where most first label orders go wrong. Chilled, wet, oily and curved surfaces all behave differently from the flat dry card a sample is usually tested on. Order a sample and apply it to the real container before committing to a run.

Before you order.

  • Apply a sample to the actual container, chilled or filled as it will be sold
  • Measure the flat labeling area on a curved container, not its full width
  • Check what your category is required to state, such as ingredients, weight or allergens
  • Choose sheets while the design is still changing, rolls once it has settled
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