Not on cars, not on lampposts
The Department of Sanitation tells businesses it is illegal to put flyers and business cards on car or truck windows, and to post them on City owned property such as lampposts and traffic signs, with fines from $75 to $500. The city's posting rule also names trees, bus shelters, parking meters, hydrants and mailboxes, and presumes that whoever's name or number is on the material put it up. Budget for flyers that go into hands, not onto street furniture.
Sources: DSNY, Businesses in New York City: Avoiding Common Sanitation Violations (dated 3.16); NYC Administrative Code 10-119, posting. Read October 2026. Check the current rule before you print.
Keep the sidewalk clear and use your glass
The same guide says storefront areas must be clear, without signs and other things on the sidewalk, and that product displays near the building are allowed only in some locations. Call 311 to check your street before you buy a sidewalk sign. Your window is yours to use, which is why wall and window decals earn their place on a New York storefront.
Source: DSNY, Avoiding Common Sanitation Violations. Read October 2026. Check the current rule before you print.
Restaurant Week menus
NYC Restaurant Week is a citywide prix fixe program across all five boroughs. The summer 2026 edition ran July 20 through August 16, with menus at $30, $45 or $60. A dedicated, printed prix fixe menu keeps your regular menu intact and your servers on script.
Source: NYC Tourism + Conventions, The 411 on NYC Restaurant Week. Read October 2026.
Marathon Sunday
The 2026 TCS New York City Marathon is on Sunday, November 1. If your shop sits on the course or your team is cheering a runner, banners and shirts need to be ordered early: our standard window is up to 18 business days, production included.
Source: 2026 TCS New York City Marathon registration listing. Read October 2026.
Door to door in a city of lobbies
If your customers live in apartment buildings, the lobby is the gate. Ask building management before leaving anything in a lobby, and never use mailboxes, which federal law reserves for stamped mail. For reach without the buzzer, direct mail postcards go out through USPS with postage you pay, while flyers work best handed to people outside your shop, at markets and at events.
Source: 18 U.S.C. 1725. Read October 2026.