Postcard campaigns, understood.
Plan a postcard campaign end to end: the offer, the audience, realistic quantities, a workable budget and tracking you can actually read.
Start with Direct mail postcard campaign: a step by step planning guide, the overview for this topic. Each guide after it answers a separate buying, preparation or troubleshooting question.
START HEREPostcard campaigns · 5 MIN READ
Direct mail postcard campaign: a step by step planning guide
Plan a direct mail postcard campaign from audience and offer to budget, timeline and measurement, with the USPS limits and formulas you need before printing.
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Postcard campaigns · 5 MIN READ
Postcard marketing examples: how to write an offer that works
See postcard marketing examples by business type and learn to write the headline, benefit, action and conditions so readers know how to claim the offer.
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Postcard campaigns · 5 MIN READ
Track postcard QR codes without confusing scans and sales
Track postcard QR codes with a tagged link on a domain you control, then report visits, inquiries and sales separately against the number mailed.
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Postcard campaigns · 5 MIN READ
Postcard A/B testing: change one decision at a time
A fair postcard A/B test sends two versions that differ in one element to comparable groups at the same time, then compares responses per card mailed.
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Postcard campaigns · 5 MIN READ
Postcard campaign budgets: calculate break even honestly
Postcard break even equals total campaign cost divided by contribution per incremental order. Price printing, postage and shipping, then round up.
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Postcard campaigns · 5 MIN READ
Restaurant postcard marketing: ideas and a planning guide
Restaurant postcard marketing works best for one occasion and one audience. See card ideas, sizes, offer rules, tracking and a timeline to plan around.
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Postcard campaigns · 6 MIN READ
Service reminder postcards: what to print and when to mail
How to design a service reminder postcard: one clear action, a due window, a reply method, what to keep off an open card and when to send it.
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