QR codes & links for print, understood.
Plan QR menu signs, packaging codes and short printed URLs. Build campaign links and decide when a direct written instruction is more useful.
Start with QR code menu signs: design for the whole visit, the overview for this topic. Each guide after it answers a separate buying, preparation or troubleshooting question.
START HEREQR codes & links for print · 5 MIN READ
QR code menu signs: design for the whole visit
A QR code menu sign works when the code scans, the instruction is clear and the menu reads well on a phone. Plan size, placement, fallback and upkeep.
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QR codes & links for print · 5 MIN READ
QR codes on packaging: plan for the surface, size and lifespan
A packaging QR code needs a four module quiet zone, a flat readable spot and a link that outlives the product. Plan size, surface and destination first.
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QR codes & links for print · 5 MIN READ
UTM links for print campaigns: a naming system that holds up
Add utm_source, utm_medium and utm_campaign to every printed QR code or short link, in lowercase, so analytics can tell each print piece apart.
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QR codes & links for print · 5 MIN READ
When a QR code is unnecessary on print, and when it helps
A QR code helps when scanning saves real effort, like a long form or booking page. Skip it when a phone number or short address does the job better.
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