33 PRACTICAL GUIDES

Postcards, envelopes and mailing, understood.

This topic covers anything that goes through the mail: postcards, letters, envelopes and the stationery inside them. The postcard guides compare 4 × 6, 5 × 7 and 6 × 9 in, set up the address side and plan a campaign from the offer to the budget.

The mailing guides cover the USPS rules that change the postage, such as machinable letter limits, square envelopes, window positions and paper weight. Direct mail postcards come in 4.25 × 11, 6.5 × 9, 6 × 11 and 8.5 × 11 in; postage is not included, and you mail them yourself. Start with postcard sizes for mailing, then the campaign planning guide.

Start here: Postcard sizes for mailing: USPS limits and file dimensions.

All postcards, envelopes and mailing guides

Vivid postcards in two sizes, front and address back, with blank demonstration address zones, with orange, electric violet, acid yellow artwork for a fictional independent bookstore.START HERE

Postcards, envelopes and mailing · 6 MIN READ

Postcard sizes for mailing: USPS limits and file dimensions

USPS postcard pricing covers cards from 3.5 x 5 to 4.25 x 6 inches. See which sizes mail as letters or flats, the ratio rule, thickness and file sizes.

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Line diagram drawn to scale of a 7 by 5 inch invitation centered inside a 7.24 by 5.2 inch A7 envelope, with 0.12 inch of room at each end and 0.1 inch at top and bottom.

Postcards, envelopes and mailing · 7 MIN READ

Invitation and event printing: sizes, paper and timing

The 15 Voqado invitation and event products: sizes, matching envelopes, paper and foil choices, and a timeline built on real delivery estimates.

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Vivid postcards in two sizes, front and address back, with blank demonstration address zones, with ultramarine blue, bright coral, lilac artwork for a fictional artisan bakery.

Postcards, envelopes and mailing · 5 MIN READ

4x6 vs 5x7 postcards: size, postage and which to choose

A 5x7 postcard has 35 square inches, 46% more than a 4x6, but with stamps it pays letter prices. Compare space, USPS rules, cost and uses before you choose.

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Vivid postcards in two sizes, front and address back, with blank demonstration address zones, with tangerine orange, royal purple, mint green artwork for a fictional yoga and movement studio.

Postcards, envelopes and mailing · 5 MIN READ

6 × 9 postcard printing: size, postage rules and file setup

Plan 6 × 9 postcard printing: current USPS card dimensions and thickness, why 6 × 9 is not an EDDM flat, bleed and pixel sizes, and where the address goes.

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Vivid postcards in two sizes, front and address back, with blank demonstration address zones, with lavender purple, tomato red, bright cyan artwork for a fictional creative design studio.

Postcards, envelopes and mailing · 5 MIN READ

Best cardstock for postcards: thickness, weight and finish

The best postcard cardstock feels sturdy but stays under 0.016 inch thick for USPS postcard rates. Compare thickness, finishes and writing surfaces.

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Vivid postcards in two sizes, front and address back, with blank demonstration address zones, with cherry red, sky blue, butter yellow artwork for a fictional pet grooming boutique.

Postcards, envelopes and mailing · 5 MIN READ

Can you write on glossy postcards? Choosing a writable surface

Why ballpoint ink skips on glossy postcards, which pens work on gloss, matte and uncoated stock, and how to order a card with a writable back.

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Vivid postcards in two sizes, front and address back, with blank demonstration address zones, with orange, electric violet, acid yellow artwork for a fictional independent bookstore.

Postcards, envelopes and mailing · 6 MIN READ

Postcard bleed template: file sizes, safe area and setup

Postcard bleed explained: add 0.125 inch per side, so a 4 x 6 card is built at 4.25 x 6.25 inches. File sizes, safe areas and pixels for eight sizes.

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Vivid postcards in two sizes, front and address back, with blank demonstration address zones, with magenta, apricot orange, aqua blue artwork for a fictional small fashion brand.

Postcards, envelopes and mailing · 5 MIN READ

Postcard address layout: where the address and postage go

Lay out the address side of a postcard with the USPS read area, barcode clear zone and postage space reserved, then design the message area around them.

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Vivid postcards in two sizes, front and address back, with blank demonstration address zones, with electric blue, hot pink, lemon yellow artwork for a fictional fresh flower shop.

Postcards, envelopes and mailing · 5 MIN READ

EDDM postcards: USPS requirements and a print checklist

USPS requirements for EDDM postcards: flat size rules, the 3.3 ounce limit, 200 to 5,000 pieces a day, indicia placement, bundling and a print checklist.

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Vivid postcards in two sizes, front and address back, with blank demonstration address zones, with fuchsia pink, emerald green, marigold yellow artwork for a fictional event planning business.

Postcards, envelopes and mailing · 5 MIN READ

Double sided postcard proof: how to check the front and back

How to proof a double sided postcard: flip direction, page order, trim, safe area, the USPS address side and every date, price and link on both sides.

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An eye catching promotional postcard campaign with a stack of cards and a campaign planning notebook, with bright turquoise, watermelon pink, sunflower yellow artwork for a fictional neighborhood produce market.

Postcards, envelopes and mailing · 5 MIN READ

Direct mail postcard campaign: a step by step planning guide

Plan a direct mail postcard campaign from audience and offer to budget, timeline and measurement, with the USPS limits and formulas you need before printing.

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An eye catching promotional postcard campaign with a stack of cards and a campaign planning notebook, with sunshine yellow, peacock blue, raspberry pink artwork for a fictional vinyl record shop.

Postcards, envelopes and mailing · 5 MIN READ

Postcard marketing examples: how to write an offer that works

See postcard marketing examples by business type and learn to write the headline, benefit, action and conditions so readers know how to claim the offer.

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An eye catching promotional postcard campaign with a stack of cards and a campaign planning notebook, with lime green, cobalt blue, bubblegum pink artwork for a fictional community arts club.

Postcards, envelopes and mailing · 5 MIN READ

Track postcard QR codes without confusing scans and sales

Track postcard QR codes with a tagged link on a domain you control, then report visits, inquiries and sales separately against the number mailed.

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An eye catching promotional postcard campaign with a stack of cards and a campaign planning notebook, with seafoam green, poppy red, cornflower blue artwork for a fictional modern ramen restaurant.

Postcards, envelopes and mailing · 5 MIN READ

Postcard A/B testing: change one decision at a time

A fair postcard A/B test sends two versions that differ in one element to comparable groups at the same time, then compares responses per card mailed.

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An eye catching promotional postcard campaign with a stack of cards and a campaign planning notebook, with ultramarine blue, bright coral, lilac artwork for a fictional home renovation company.

Postcards, envelopes and mailing · 5 MIN READ

Postcard campaign budgets: calculate break even honestly

Postcard break even equals total campaign cost divided by contribution per incremental order. Price printing, postage and shipping, then round up.

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An eye catching promotional postcard campaign with a stack of cards and a campaign planning notebook, with tangerine orange, royal purple, mint green artwork for a fictional independent restaurant.

Postcards, envelopes and mailing · 5 MIN READ

Restaurant postcard marketing: ideas and a planning guide

Restaurant postcard marketing works best for one occasion and one audience. See card ideas, sizes, offer rules, tracking and a timeline to plan around.

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An eye catching promotional postcard campaign with a stack of cards and a campaign planning notebook, with lavender purple, tomato red, bright cyan artwork for a fictional independent coffee bar.

Postcards, envelopes and mailing · 6 MIN READ

Service reminder postcards: what to print and when to mail

How to design a service reminder postcard: one clear action, a due window, a reply method, what to keep off an open card and when to send it.

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Bright coordinated envelopes, letterhead and a small card with strong playful typography and graphic motifs, with ultramarine blue, bright coral, lilac artwork for a fictional artisan bakery.

Postcards, envelopes and mailing · 6 MIN READ

Letterhead design: layout, specs and what to include

Letterhead design guide: what to include, where to place it, margins that work with printers and Word, paper choices, and a digital version to match.

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Colorful printed envelopes and coordinated stationery with realistic folds and positioned demonstration address areas, with tangerine orange, royal purple, mint green artwork for a fictional yoga and movement studio.

Postcards, envelopes and mailing · 6 MIN READ

Envelope sizes chart: No. 10, a7, 6 × 9 and more explained

A clear envelope sizes chart for business and invitations: No. 10, No. 9, A2, A7, 6 × 9, 9 × 12, what fits in each, and USPS rules that affect postage.

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Two printed presentation folders with pockets, a small brochure and coordinating card, with lavender purple, tomato red, bright cyan artwork for a fictional ice cream shop.

Postcards, envelopes and mailing · 5 MIN READ

Presentation folders: sizes, pockets, card slits and uses

Plan presentation folders: 9 × 12 in specs, pocket and card slit options, paper and coatings, and what to put inside for sales and onboarding.

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Bright coordinated envelopes, letterhead and a small card with strong playful typography and graphic motifs, with sunshine yellow, peacock blue, raspberry pink artwork for a fictional vinyl record shop.

Postcards, envelopes and mailing · 6 MIN READ

Business stationery set: what to include and how to match it

Plan a business stationery set that looks like one family: letterhead, envelopes, cards, note cards and folders, with sizes, paper pairings and layout rules.

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Bright coordinated envelopes, letterhead and a small card with strong playful typography and graphic motifs, with tangerine orange, royal purple, mint green artwork for a fictional yoga and movement studio.

Postcards, envelopes and mailing · 5 MIN READ

Nonmachinable letters: the rules that change what you pay

USPS letters must fall inside set length, height and thickness limits and an aspect ratio between 1.3 and 2.5. Learn what makes a letter nonmachinable and how to avoid it.

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Colorful printed envelopes and coordinated stationery with realistic folds and positioned demonstration address areas, with lavender purple, tomato red, bright cyan artwork for a fictional ice cream shop.

Postcards, envelopes and mailing · 5 MIN READ

Window envelope address position: aligning the letter to the window

Every character of the address must stay visible through the window across the insert's full range of movement, with 1/8 in clearance. How to align a letter template.

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Colorful printed envelopes and coordinated stationery with realistic folds and positioned demonstration address areas, with cherry red, sky blue, butter yellow artwork for a fictional pet grooming boutique.

Postcards, envelopes and mailing · 5 MIN READ

Where to put the address on an envelope, and how to format it

Delivery address centered and parallel to the longest edge, return address top left, postage top right. Formatting rules from the USPS postal addressing standards.

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Bright coordinated envelopes, letterhead and a small card with strong playful typography and graphic motifs, with orange, electric violet, acid yellow artwork for a fictional independent bookstore.

Postcards, envelopes and mailing · 5 MIN READ

Paper weight for mailing: what survives the post and the printer

Bond, text and cover weights explained for mail: which run in office printers, which stay flexible enough to be machinable, and how thickness affects your postage.

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Colorful printed envelopes and coordinated stationery with realistic folds and positioned demonstration address areas, with magenta, apricot orange, aqua blue artwork for a fictional small fashion brand.

Postcards, envelopes and mailing · 5 MIN READ

Square envelope postage: why squares always cost more

A square envelope has an aspect ratio of 1, below the 1.3 minimum for a machinable letter, so it is always surcharged. Alternatives that keep the look and the rate.

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Colorful printed envelopes and coordinated stationery with realistic folds and positioned demonstration address areas, with electric blue, hot pink, lemon yellow artwork for a fictional fresh flower shop.

Postcards, envelopes and mailing · 5 MIN READ

Colored envelopes: making dark stock work in the mail

Colored envelopes get opened, but the address still has to be readable. How to keep contrast on navy, ruby and kraft stock, plus labels, panels and seal choices.

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Bright coordinated envelopes, letterhead and a small card with strong playful typography and graphic motifs, with fuchsia pink, emerald green, marigold yellow artwork for a fictional event planning business.

Postcards, envelopes and mailing · 5 MIN READ

Letterhead second sheet: what page two should actually look like

Page two of a letter needs the same paper and a much quieter header. What to put on a second sheet, when plain paper is fine, and how to set it up in a template.

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Colorful printed envelopes and coordinated stationery with realistic folds and positioned demonstration address areas, with bright turquoise, watermelon pink, sunflower yellow artwork for a fictional neighborhood produce market.

Postcards, envelopes and mailing · 5 MIN READ

Note card sizes: flat, folded and the envelope that fits

Note cards come flat or folded at 5.5 x 4 in and 5 x 7 in. How much writing space each gives, which envelope each needs, and how folded cards ship flat and scored.

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Two printed presentation folders with pockets, a small brochure and coordinating card, with sunshine yellow, peacock blue, raspberry pink artwork for a fictional vinyl record shop.

Postcards, envelopes and mailing · 5 MIN READ

Presentation folder flat size: why the printed sheet is so much bigger

A 9 x 12 in folder prints on a much larger flat sheet that includes the pockets, spine and glue areas. How to read the template and what mails as a flat.

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Bright coordinated envelopes, letterhead and a small card with strong playful typography and graphic motifs, with lime green, cobalt blue, bubblegum pink artwork for a fictional community arts club.

Postcards, envelopes and mailing · 6 MIN READ

Return address label vs stamp: which one to use and when

Labels work on any stock and in any color; pre inked stamps are cheaper per use and faster in volume. Compare durability, surfaces, cost per piece and where each fails.

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Bright coordinated envelopes, letterhead and a small card with strong playful typography and graphic motifs, with seafoam green, poppy red, cornflower blue artwork for a fictional modern ramen restaurant.

Postcards, envelopes and mailing · 5 MIN READ

Can you mail a wax seal? What happens in the machinery

A wax seal makes an envelope nonmachinable because it creates uneven thickness, and machine pressure cracks wax. Hand canceling, flat alternatives and how to plan.

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Flat illustration of a coral save the date card with a blue halftone heart and the date 06 · 12, in front of an open lilac envelope, beside a strip of twelve rising month blocks with two coral months and a yellow final block.

Postcards, envelopes and mailing · 6 MIN READ

When to send save the dates, and when to order them

Mail save the dates 6 to 8 months ahead for a local wedding and 8 to 12 for a destination. Plan the order date, guest list, wording and postage.

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