Home/Print journal/Flyers, posters, brochures and paper sizes

24 PRACTICAL GUIDES

Flyers, posters, brochures and paper sizes, understood.

Flat sheets carry most local marketing, and these guides cover all of them: flyers, posters, rack cards, door hangers, brochures and booklets. Start with size. The flyer and poster size guides set out the US and ISO formats, and why A4 and US Letter files do not swap cleanly.

Then come paper weight, folds, booklet page counts and binding, and what a run costs. Posters come in eight sizes from 8.5 × 11 in to 36 × 48 in. If you are choosing between a flyer and a postcard, decide by how it will reach people, not by price.

Start here: Flyer size guide: standard dimensions and when to use each.

Printed flyers or folded brochures with bold graphic artwork, expressive large typography and tactile paper edges, with tangerine orange, royal purple, mint green artwork for a fictional event planning business.

Flyers, posters, brochures and paper sizes · 8 MIN READ

Flyer size guide: standard dimensions and when to use each

Compare standard flyer sizes from 4 × 6 in to 11 × 17 in, with bleed and safe area specs, distribution fit, and a simple rule for picking the right one.

Two or three clearly different sized unframed graphic posters with bold abstract artwork, with electric blue, hot pink, lemon yellow artwork for a fictional artisan bakery.

Flyers, posters, brochures and paper sizes · 6 MIN READ

Poster sizes: standard dimensions and how to choose one

Standard poster sizes from 11 × 17 to 24 × 36 inches and A4 to A0, with pixel targets, aspect ratios and a simple way to pick a size from viewing distance.

Two or three clearly different sized unframed graphic posters with bold abstract artwork, with fuchsia pink, emerald green, marigold yellow artwork for a fictional yoga and movement studio.

Flyers, posters, brochures and paper sizes · 5 MIN READ

11x17 vs 18x24 posters: size, viewing distance and cost

An 18x24 poster has 432 square inches, 2.31 times the 187 of an 11x17. Compare reading distance, pixels, aspect ratio and framing to choose the right size.

Two or three clearly different sized unframed graphic posters with bold abstract artwork, with bright turquoise, watermelon pink, sunflower yellow artwork for a fictional ice cream shop.

Flyers, posters, brochures and paper sizes · 5 MIN READ

24 × 36 poster printing: file size, layout and viewing distance

Plan a 24 × 36 poster: the 7,200 × 10,800 pixel file target, bleed, a three part message hierarchy, letter heights by viewing distance and a proof checklist.

Two or three clearly different sized unframed graphic posters with bold abstract artwork, with sunshine yellow, peacock blue, raspberry pink artwork for a fictional pet grooming boutique.

Flyers, posters, brochures and paper sizes · 5 MIN READ

Matte vs glossy posters: how to choose the right finish

Matte posters cut glare and read well in bright light; glossy posters make photos and color pop. Compare finishes by lighting, framing and lamination.

Two or three clearly different sized unframed graphic posters with bold abstract artwork, with lime green, cobalt blue, bubblegum pink artwork for a fictional independent bookstore.

Flyers, posters, brochures and paper sizes · 5 MIN READ

Window poster printing: materials, mounting and visibility

Plan window poster printing: viewing direction, glare and light behind the glass, letter height from the sidewalk, materials, mounting and offer terms.

Flyers, posters, brochures and paper sizes · 5 MIN READ

Outdoor poster printing: materials that survive sun and rain

Outdoor poster printing explained: which materials resist rain and sun, how long outdoor graphics last, when lamination helps and how to mount safely.

Two or three clearly different sized unframed graphic posters with bold abstract artwork, with ultramarine blue, bright coral, lilac artwork for a fictional fresh flower shop.

Flyers, posters, brochures and paper sizes · 5 MIN READ

How to mount a poster: frames, rails, strips and boards

How to mount a poster with a frame, hanging rails, removable strips or foam board, how to measure the visible area and how to protect the print and the wall.

Two or three clearly different sized unframed graphic posters with bold abstract artwork, with tangerine orange, royal purple, mint green artwork for a fictional event planning business.

Flyers, posters, brochures and paper sizes · 5 MIN READ

Small quantity poster printing: how to order a short run well

How to order small quantity poster printing: count placements, set quantity per design, brief printers the same way, allow proof time and compare totals.

Two or three clearly different sized unframed graphic posters with bold abstract artwork, with lavender purple, tomato red, bright cyan artwork for a fictional neighborhood produce market.

Flyers, posters, brochures and paper sizes · 5 MIN READ

Poster printing cost: what drives the price and how to compare quotes

What poster printing costs and why: size, paper, lamination, quantity, delivery and display hardware, plus a quote comparison method and a worked example.

Colorful sheets, cards and folded paper in visibly distinct practical print formats, with cherry red, sky blue, butter yellow artwork for a fictional vinyl record shop.

Flyers, posters, brochures and paper sizes · 5 MIN READ

A4 vs US Letter: sizes, differences and how to avoid scaling

A4 is 210 x 297 mm and US Letter is 8.5 x 11 inches. Compare both sizes, see why fit to page shrinks layouts and learn how to adapt a file safely.

Colorful sheets, cards and folded paper in visibly distinct practical print formats, with orange, electric violet, acid yellow artwork for a fictional community arts club.

Flyers, posters, brochures and paper sizes · 5 MIN READ

Flyer or postcard: choose by how it will be distributed

Choose a flyer or a postcard by distribution: handouts, counters, parcels or mail. Compare sizes, USPS card limits, paper and message length in one table.

Printed flyers or folded brochures with bold graphic artwork, expressive large typography and tactile paper edges, with lavender purple, tomato red, bright cyan artwork for a fictional neighborhood produce market.

Flyers, posters, brochures and paper sizes · 7 MIN READ

How to design a flyer people actually read and keep

Learn how to design a flyer that works: one message, a clear hierarchy, readable type, a single call to action, and a file that prints cleanly.

Printed flyers or folded brochures with bold graphic artwork, expressive large typography and tactile paper edges, with cherry red, sky blue, butter yellow artwork for a fictional vinyl record shop.

Flyers, posters, brochures and paper sizes · 7 MIN READ

Flyer printing cost: what drives the price and how to save

See what really sets flyer printing cost: quantity, size, paper, ink, finish and speed. Plus how to compare quotes fairly and cut cost per response.

Printed flyers or folded brochures with bold graphic artwork, expressive large typography and tactile paper edges, with orange, electric violet, acid yellow artwork for a fictional community arts club.

Flyers, posters, brochures and paper sizes · 7 MIN READ

Best paper for flyers: weights, finishes and when to use them

Choose the best paper for flyers by use: 100 lb gloss text for handouts, 80 lb cover for keepers, uncoated for writing. Includes gsm conversions.

Printed flyers or folded brochures with bold graphic artwork, expressive large typography and tactile paper edges, with magenta, apricot orange, aqua blue artwork for a fictional modern ramen restaurant.

Flyers, posters, brochures and paper sizes · 7 MIN READ

Where to print flyers: home, local shop or online printer

Decide where to print flyers by quantity, deadline and quality. Compare home printers, copy shops, office stores and online printers side by side.

Colorful die cut printed door hangers with circular top cutouts and bright simple branding, with electric blue, hot pink, lemon yellow artwork for a fictional home renovation company.

Flyers, posters, brochures and paper sizes · 6 MIN READ

Door hanger printing: sizes, paper, die cuts and distribution

Plan door hanger printing: standard 3.5 × 8.5 in and 4.25 × 11 in sizes, sturdy cover stock, the right die cut hole, legal rules and route planning.

Bright rack cards in a small clear countertop holder, with fuchsia pink, emerald green, marigold yellow artwork for a fictional creative design studio.

Flyers, posters, brochures and paper sizes · 6 MIN READ

Rack card size guide: 4 × 9 in specs, layout and printing

The standard rack card size is 4 × 9 in. Get bleed and safe area specs, the top third rule for display racks, paper choices and a layout that works.

Printed flyers or folded brochures with bold graphic artwork, expressive large typography and tactile paper edges, with bright turquoise, watermelon pink, sunflower yellow artwork for a fictional independent coffee bar.

Flyers, posters, brochures and paper sizes · 6 MIN READ

How to print a brochure: from file setup to finished folds

Learn how to print a brochure step by step: pick the fold, set up panels and bleed, choose paper that folds cleanly, check the PDF and pay.

Printed flyers or folded brochures with bold graphic artwork, expressive large typography and tactile paper edges, with sunshine yellow, peacock blue, raspberry pink artwork for a fictional ceramic maker.

Flyers, posters, brochures and paper sizes · 6 MIN READ

Trifold brochure template: exact panel sizes and setup

Set up a tri fold brochure template with exact panel widths for 8.5 × 11 in, bleed, safe areas and panel order, so the fold lands where it should.

Printed flyers or folded brochures with bold graphic artwork, expressive large typography and tactile paper edges, with lime green, cobalt blue, bubblegum pink artwork for a fictional independent bicycle shop.

Flyers, posters, brochures and paper sizes · 6 MIN READ

Saddle stitch vs perfect bound: choosing the right binding

Saddle stitch vs perfect bound: compare page ranges, lay flat behavior, spine printing, durability and cost, then pick the right binding for your booklet.

Printed flyers or folded brochures with bold graphic artwork, expressive large typography and tactile paper edges, with seafoam green, poppy red, cornflower blue artwork for a fictional urban gardening service.

Flyers, posters, brochures and paper sizes · 6 MIN READ

Booklet page count: why it must be a multiple of 4

Why booklet page count must be a multiple of 4, how to count covers, and seven ways to add or cut pages so your saddle stitch file prints cleanly.

Colorful sheets, cards and folded paper in visibly distinct practical print formats, with fuchsia pink, emerald green, marigold yellow artwork for a fictional creative design studio.

Flyers, posters, brochures and paper sizes · 5 MIN READ

ISO 216 paper sizes: why A sizes halve and US sizes do not

How the A, B and C series work, why every A size shares the same shape, which envelope fits which sheet, and what changes when a design moves to US inch formats.

Colorful sheets, cards and folded paper in visibly distinct practical print formats, with bright turquoise, watermelon pink, sunflower yellow artwork for a fictional independent coffee bar.

Flyers, posters, brochures and paper sizes · 5 MIN READ

Fold types compared: which fold suits which kind of content

Half, tri, Z, gate, roll and double parallel folds explained by how they reveal content, plus why inside panels are trimmed shorter and how to test with a paper dummy.