25 PRACTICAL GUIDES

Business card design and wording, understood.

These guides cover what goes on a 3.5 × 2 in card and how to lay it out: which details to print and which to leave off, type sizes that stay readable, logo placement, color contrast, vertical or horizontal, one side or two.

They also answer the questions people ask once the design is done: whether cards are tax deductible, how to scan the ones you receive, where to leave them, and when an NFC card makes sense. Start with what to put on a business card, then use the design ideas guide for layouts. Paper and finishes have their own topic, and file setup sits under print artwork and files.

Start here: What to put on a business card: the essential details and layout.

All business card design and wording guides

Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with seafoam green, poppy red, cornflower blue artwork for a fictional urban gardening service.START HERE

Business card design and wording · 5 MIN READ

What to put on a business card: the essential details and layout

A business card needs your name, title, company, one or two contact routes and a website. See what to add, what to cut and how to lay out both sides.

Read the guide
Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with ultramarine blue, bright coral, lilac artwork for a fictional artisan bakery.

Business card design and wording · 5 MIN READ

Business card font size: the right size for every line

Most business card contact text is set at 8 to 10 points and the name at 12 to 16. See sizes for each line and how to run an actual size reading test.

Read the guide
Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with tangerine orange, royal purple, mint green artwork for a fictional yoga and movement studio.

Business card design and wording · 5 MIN READ

Minimalist business cards: make every element earn its space

Minimalist business cards use the fewest elements a new contact needs. Learn what to keep, how to build hierarchy and which papers carry a simple design.

Read the guide
Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with lavender purple, tomato red, bright cyan artwork for a fictional ice cream shop.

Business card design and wording · 5 MIN READ

Business card color contrast: how to keep text readable

Business card color contrast: target at least 4.5 to 1 for small text, why paper lowers contrast, risky color pairs, white text on dark cards and QR codes.

Read the guide
Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with cherry red, sky blue, butter yellow artwork for a fictional pet grooming boutique.

Business card design and wording · 5 MIN READ

Business card back ideas with a clear purpose

The back of a business card works best with one job: booking, portfolio, notes, a QR code or services. Compare ideas and what each needs before you print.

Read the guide
Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with orange, electric violet, acid yellow artwork for a fictional independent bookstore.

Business card design and wording · 5 MIN READ

Vertical vs horizontal business cards: layout tradeoffs

A vertical business card is the standard 3.5 x 2 inch card turned to portrait. Compare line length, logo shape, holders and flip before choosing a layout.

Read the guide
Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with magenta, apricot orange, aqua blue artwork for a fictional small fashion brand.

Business card design and wording · 5 MIN READ

Where to put your logo on a business card

Where to put a logo on a business card: six proven layouts, how big the mark should be, clear space, front or back, and how to check it at actual size.

Read the guide
Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with electric blue, hot pink, lemon yellow artwork for a fictional fresh flower shop.

Business card design and wording · 5 MIN READ

Bilingual business cards: layout, fonts and translation

Plan bilingual business cards with one language per side or a shared face. Compare layouts, names, phone formats and fonts, then proof both languages.

Read the guide
Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with fuchsia pink, emerald green, marigold yellow artwork for a fictional event planning business.

Business card design and wording · 5 MIN READ

How to keep business cards consistent across a team

Keep business cards consistent across a team with a written specification, a template that fits every name, exact color records, clear approvals and reorders.

Read the guide
Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with magenta, apricot orange, aqua blue artwork for a fictional urban gardening service.

Business card design and wording · 5 MIN READ

Business card redesign: keep what customers already recognize

Plan a business card redesign that keeps the logo, color and layout cues customers already know, fixes a real problem and tests the new card at actual size.

Read the guide
A small collection of business cards with strong typographic hierarchy and vivid expressive graphic motifs, with seafoam green, poppy red, cornflower blue artwork for a fictional modern ramen restaurant.

Business card design and wording · 6 MIN READ

NFC business cards: how they work and whether you need one

NFC business cards open a link when tapped on a phone. See which phones read them, what to store, where taps fail, and when a QR code works better.

Read the guide
A small collection of business cards with strong typographic hierarchy and vivid expressive graphic motifs, with ultramarine blue, bright coral, lilac artwork for a fictional home renovation company.

Business card design and wording · 5 MIN READ

Where to leave business cards (and where not to)

Where to leave business cards so the right people pick them up: partner counters, boards and packages, why mailboxes are off limits, and how to track it.

Read the guide
A small collection of business cards with strong typographic hierarchy and vivid expressive graphic motifs, with tangerine orange, royal purple, mint green artwork for a fictional creative design studio.

Business card design and wording · 5 MIN READ

What title to put on a business card (and when to skip it)

Business card title ideas for owners, founders and freelancers, which licensed titles need a license, and when a short service line works better than a title.

Read the guide
A small collection of business cards with strong typographic hierarchy and vivid expressive graphic motifs, with lavender purple, tomato red, bright cyan artwork for a fictional independent coffee bar.

Business card design and wording · 5 MIN READ

Square business cards: sizes, pros and cons

Square business card sizes compared (2, 2.5, 2.55 and 3 inches), how they fit wallets and holders, pixel sizes for artwork, and who should choose them.

Read the guide
A small collection of business cards with strong typographic hierarchy and vivid expressive graphic motifs, with cherry red, sky blue, butter yellow artwork for a fictional ceramic maker.

Business card design and wording · 5 MIN READ

Business card taglines: 40 examples by industry and how to write yours

40 original business card tagline examples across 10 industries, a simple formula for writing your own in under eight words, and the claims to avoid printing.

Read the guide
A small collection of business cards with strong typographic hierarchy and vivid expressive graphic motifs, with orange, electric violet, acid yellow artwork for a fictional independent bicycle shop.

Business card design and wording · 5 MIN READ

Personal business cards: networking cards for job seekers and students

What to put on personal business cards for job seekers and students: name, focus, email and a LinkedIn QR code, what to leave off, and how many to order.

Read the guide
A small collection of business cards with strong typographic hierarchy and vivid expressive graphic motifs, with magenta, apricot orange, aqua blue artwork for a fictional urban gardening service.

Business card design and wording · 5 MIN READ

Printing business cards at home vs ordering them printed

How to print business cards at home on perforated or clean edge sheets, the printer settings that matter, real cost per card, and when ordering wins.

Read the guide
Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with lime green, cobalt blue, bubblegum pink artwork for a fictional independent bookstore.

Business card design and wording · 7 MIN READ

Business card design ideas that work in the hand, not just on screen

Eighteen business card design ideas grouped by goal, with the layout, type and paper choice that makes each one work when printed at 3.5 × 2 in.

Read the guide
Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with seafoam green, poppy red, cornflower blue artwork for a fictional small fashion brand.

Business card design and wording · 6 MIN READ

Free business card templates: how to pick one that prints cleanly

Where to find free business card templates, how to judge one before you edit it, and the file checks that stop a free design from printing badly.

Read the guide
A business card with a tasteful fictional portrait area and vivid graphic reverse, with tangerine orange, royal purple, mint green artwork for a fictional yoga and movement studio.

Business card design and wording · 5 MIN READ

Business card with photo: when to use one and how to print it well

Put a photo on your business card the right way: who benefits, choosing the shot, resolution math, layouts that work, and the paper that keeps faces natural.

Read the guide
Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with lavender purple, tomato red, bright cyan artwork for a fictional ice cream shop.

Business card design and wording · 5 MIN READ

Business card for two businesses: one shared card or two?

Running two businesses? Decide between one shared business card and two separate cards, with decision rules, layouts for dual cards and licensing notes.

Read the guide
Business cards with strong type hierarchy, bold playful symbols and interesting front and back layouts, with orange, electric violet, acid yellow artwork for a fictional independent bookstore.

Business card design and wording · 5 MIN READ

Business card mistakes that cost you clients and how to avoid them

The business card mistakes that cost clients and reprints: wrong details, tiny text, missing bleed, low resolution, poor stock and quantity, with quick fixes.

Read the guide
A small collection of business cards with strong typographic hierarchy and vivid expressive graphic motifs, with lime green, cobalt blue, bubblegum pink artwork for a fictional independent bicycle shop.

Business card design and wording · 5 MIN READ

Are business cards tax deductible? What the IRS actually says

Business cards are normally an ordinary and necessary business expense, which makes them deductible. What the rule is, what records to keep, and where the edges are.

Read the guide
A small collection of business cards with strong typographic hierarchy and vivid expressive graphic motifs, with seafoam green, poppy red, cornflower blue artwork for a fictional urban gardening service.

Business card design and wording · 5 MIN READ

International business card sizes: what fits a wallet abroad

The US card is 3.5 x 2 inches, but Europe, Japan and much of Asia use different sizes. Which to print, what happens in a foreign cardholder, and how to design for both.

Read the guide
A small collection of business cards with strong typographic hierarchy and vivid expressive graphic motifs, with ultramarine blue, bright coral, lilac artwork for a fictional artisan bakery.

Business card design and wording · 5 MIN READ

How to scan business cards into your phone and act on them

Get cards off your desk and into your contacts using the camera tools already on your phone, then add the one note that makes the contact worth having.

Read the guide